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Results from real builds.

What changed for gyms and studios we have worked with — the numbers, what we did, and what moved. Client identities are withheld at their request.

Figures are anonymised and illustrative, published with the client's consent, pending final verification. They describe individual engagements, not typical results.

8 -> 35
CrossFit · Leeds
8 -> 35
personal training · Manchester
8 -> 35
strength training · Glasgow
8 -> 35
HIIT · Denver
9 -> 40
yoga · Perth

CrossFit · Leeds

From 8 to 35 enquiries a month

A CrossFit firm in Leeds relied on word-of-mouth and an outdated website, leaving them invisible to local searchers. New member intake had plateaued at 8 enquiries per month, with no clear funnel to convert interest into trials.

8 -> 35
Enquiries per month
5 -> 18
Trial session bookings

What we did

  • Rebuilt the website around local SEO, targeting 'CrossFit Leeds' and 'best gym near me' with service pages and member testimonials.
  • Launched a targeted Google Ads campaign focused on high-intent keywords like 'CrossFit trial Leeds', with a dedicated landing page and lead capture form.
  • Implemented an automated email and SMS nurture sequence for leads, offering a free taster session and follow-up reminders.
“We went from hoping people found us to having a steady stream of enquiries every week. The system pays for itself many times over.”— Managing Partner

personal training · Manchester

From 8 to 35 enquiries a month

The studio relied on word-of-mouth and occasional social posts, but new client flow was unpredictable. With only 8 enquiries per month, the owner couldn't fill slots consistently and revenue plateaued.

8 -> 35
Monthly enquiries
3 -> 12
Monthly client sign-ups

What we did

  • Built a targeted Facebook and Instagram ad campaign focusing on local Manchester audiences interested in weight loss and functional fitness.
  • Created a low-friction lead magnet: a free '7-Day Kickstart' workout plan in exchange for email and phone number.
  • Set up an automated SMS and email nurture sequence that booked discovery calls within 48 hours of opt-in.
“We went from guessing our marketing to having a predictable pipeline. The team at Fitness Marketing Lab understood our local market and delivered real results.”— Managing Partner

strength training · Glasgow

From 8 to 35 enquiries a month

Despite strong word-of-mouth, the studio's website was barely ranking locally and social media posts reached only existing members. Enquiries had stagnated at 8 per month, threatening growth.

8 -> 35
Monthly enquiries
£18 -> £6
Cost per lead
12% -> 28%
Taster session conversion rate

What we did

  • Built a Glasgow-specific SEO strategy targeting 'strength training near me' and 'powerlifting gym Glasgow'.
  • Created a series of short-form video ads showcasing client transformations with a clear 'book a free taster session' CTA.
  • Set up an automated email nurture sequence for leads who visited the booking page but didn't convert.
“We went from relying on chance to having a steady pipeline of motivated new members. The system runs in the background while we coach.”— Managing Director

HIIT · Denver

From 8 to 35 enquiries a month

A HIIT firm in Denver relied heavily on word-of-mouth and street footfall, but saw a plateau in new member sign-ups. Their social media was sporadic and their website lacked a clear call-to-action for prospective clients.

8 -> 35
Enquiries per month
£22 -> £8.50
Cost per lead

What we did

  • Built a geo-targeted Facebook and Instagram ad campaign focused on ‘first-class free’ offers within a 5 km radius of the studio.
  • Redesigned the landing page with a single, mobile-optimised form, A/B tested headlines and added social proof (local testimonials and class photos).
  • Set up a simple email nurture sequence: a welcome guide, a trial-class reminder, and a special founding-member rate for early converts.
“We went from hoping people wandered in to having a steady stream of warm leads every single week. The ads paid for themselves within the first month.”— Managing Partner

yoga · Perth

From 9 to 40 class trial bookings a month

A boutique yoga studio in Perth had strong word-of-mouth but no consistent way to fill intro offers or track marketing ROI. Their social ads were sporadic, and they relied on walk-ins, leaving class occupancy below 60% on weekdays.

9 -> 40
Trial bookings per month
20% -> 35%
Trial-to-member conversion
~55% -> 78%
Class occupancy (weekday)

What we did

  • Built a lead-generation funnel with a landing page offering a 7-day trial for A$29, gated by a simple booking form.
  • Ran geo-targeted Meta ads focused on Perth suburbs within a 5km radius, using video testimonials from current members.
  • Implemented an automated email and SMS sequence for no-shows and trial expiry, with a manual follow-up by the studio manager.
“The funnel gave us a predictable way to fill classes — we finally know exactly what brings people through the door.”— Studio Owner

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