Fitness Marketing Lab
Cohort 14 · six builds a month · 2 slots left

Every enquiry answered. Every trial started.

Fitness leads decay in minutes. Most gyms reply in hours. So we build the machine that answers first: pages for every class, area and goal you serve, and an intake layer that replies in seconds, qualifies by goal and books the trial while the motivation is still there.

$500 refundable depositLive in 14 daysThen $299/moNo lock-in
The problem

Motivation has a half-life of about an hour

Someone decides to join on a Monday evening and messages three gyms. Whoever replies within minutes gets the trial. Everyone else hears nothing, because the resolve has gone by the morning.

You are coaching on the floor exactly when those messages arrive. That is not a discipline problem, it is a staffing one.

And December to February decides the whole year's numbers, so the cost of being slow is concentrated in the weeks you are busiest.

1
Slow replies

A morning reply is a reply after the decision has already been made somewhere else.

2
The January window

The new-year wave is real, brief and decisive. Gyms that can catch it start the year with a full book.

3
No follow-up

Free passes handed out with no sequence behind them are the most expensive leaflet drop in local marketing.

What we build instead: It answers membership enquiries instantly at any hour, qualifies by goal and commitment, and books the trial into your calendar or CRM — so January lands in your system, not your competitors'.

Packages

Three options. Money where the results are.

Most gyms and studios start on Launch — the tier that includes the class × area pages and the 24/7 trial-booking layer.

Starter Site
$1,499
one-time · 7–10 business days
  • Five-page gym website
  • Loads in under two seconds
  • Local Pack groundwork from day one
  • Enquiry form with auto-reply
  • Built to be readable by AI search
Start with Starter
Launch — Done-For-You
$500 deposit
then $299/mo · live in 14 days
  • Custom design, no calls needed
  • Coverage pages for every fitness × town
  • 24/7 AI enquiry handling
  • Ranks from launch
  • Named by ChatGPT and AI search
Choose Launch
Domination — The Client Machine
$1,999
one-time · live in 14 days
  • Everything in Launch
  • Bespoke design work
  • 24/7 AI receptionist + missed-call textback
  • Urgent-job capture flow
  • CRM and review automation
Go Domination
Add later, month to month
SEO Growth$1,295/mo
Virtual Receptionist$595/mo
Reviews & GBP$895/mo
AI Citations Boost$895/mo
Evidence

What this has produced for gyms

Member and lead figures for the cohort clients are being cleared for publication. The slots stay empty until the clients consent.

[Client 1 — awaiting consent]
Enquiries before and after · calls tracked · jobs attributed.

Reserved.
[Client 2 — awaiting consent]
Coverage pages ranking · out-of-hours enquiries answered.

Reserved.
Risk

Two promises we put in writing

Guarantee 1Full refund until you approve the design

The $500 deposit comes back in full if you are not happy with the first design draft. No conditions, no partial refund, no argument.

Guarantee 2On-time launch or ongoing free work

If we miss the launch date, we keep working at no extra charge until the site is ready to convert.

[TO CONFIRM] — insert the exact clause text from your engagement terms.
Questions

Straight answers

"We use Facebook ads. Does this replace them?"
It makes them work harder. Paid traffic that lands on a site with pages for every class and an intake layer that answers in seconds converts far better than the same spend on a five-page site.
"How does it handle class-specific enquiries?"
It qualifies by goal, availability and commitment level, then books the trial that suits — and escalates anything about injury or medical history to your team.
"What if we only want the January push?"
The build is yours permanently. You can run the engine monthly through the year and add pages before each seasonal peak.
"How much of our time does setup take?"
Around twenty minutes on a call, plus one design approval. We write the rest.
Build slots: 2 of 6 left this month

Take the slot, or take the audit.

P.S. Prefer evidence first? Take the free audit: where the gym ranks by area and class, what the AI assistants say, and which competing studios are outranking you.

P.P.S. Cohort pricing is tied to the six slots a month. Once the local patch is taken, the next cohort pays the standard build price.

Free · one business day

Not ready to buy? Start with the audit

A two-page report researched by hand for your area: where you rank today, what the AI assistants say about your gym, the three local competitors beating you, and the fastest route to more of the right enquiries.

No card, no obligation.