What your first
90 days look like.
An honest week-by-week account of how this build behaves after launch: what shifts immediately, what takes a fortnight to settle, and the three things that decide the result.
What to expect, in order
- The first fortnight is the build: class pages, area pages, offers and design.
- Search visibility arrives before memberships do — weeks three to six is the normal window.
- Speed of reply changes conversion on day one. Trial requests get answered within seconds, at any hour.
- Reviews and AI mentions grow slowly, then noticeably from month three onward.
- What you do with the trial requests is what decides the year.
Classes, areas and offers
Every class type and every area gets a page, plus the offers that convert. Strategy before design, as always.
Trials start booking
Class and area searches surface first, then the goal-led searches. The intake layer is already booking trials out of hours.
Momentum
Membership-intent rankings hold, reviews accrue, and AI assistants start naming the gym when people ask locally.
Real figures, when we have consent
Two reserved slots for the first cohort clients at the ninety-day mark.
Reserved.
Reserved.
Three things separate the good outcomes
The build that covers every service and town beats the prettier one that covers five. It is boring and it is the mechanism.
Minutes convert; hours do not. The intake layer makes that instant, including at two in the morning.
Once enquiries, calls and conversion sit on one page, the argument stops being about marketing and becomes about outcomes.
Your ninety days could start this month.
P.S. If you would rather see the evidence before spending anything, the free audit gives you your own numbers in a business day.
Start with the diagnosis
Two pages, researched by hand: where you rank, what the AI assistants say about your gym, who is beating you locally, and the trajectory we would expect for your area.