What an unanswered enquiry
really costs.
Every gym owner knows their average membership value. Very few know how many trial requests went unanswered last month, because nobody counts the misses.
The number nobody writes down
Someone decides to join on a Monday evening and messages three gyms. Whoever replies within minutes gets the trial. Everyone else hears nothing, because the resolve has gone by the morning.
[MAKE THIS YOURS] — the columns are left blank deliberately. The audit fills them in with your market and your average client value.
Motivation has a short shelf life. The fired-up enquiries go to whoever replies first; the rest cool off overnight.
Slow replies, The January window and No follow-up
A morning reply is a reply after the decision has already been made somewhere else.
The new-year wave is real, brief and decisive. Gyms that can catch it start the year with a full book.
Free passes handed out with no sequence behind them are the most expensive leaflet drop in local marketing.
Give yourself a mark
1. Enquiries get answered inside five minutes, whatever the hour
2. I know how many enquiries we missed last month
3. We have a page for every class type and every area we cover
4. Enquiries are qualified before they reach me
5. Out-of-hours enquiries can book, not just leave a message
6. I can show what the site and the phone produced last month
How to read it: 0–2 means the phone is losing you work today. 3–4 means the out-of-hours and follow-up gaps are the leak. 5–6 is unusual, and your remaining upside is qualification quality.
Hire for it, or answer everything without hiring
- $1,800–$3,200 a month for office hours alone
- Evenings and weekends still uncovered
- Holidays, sickness and turnover included
- Hundreds of local pages plus 24/7 intake
- $500 refundable, then $299/mo
- Live in 14 days, two guarantees in writing
Get your own number
Tell us your area and a typical month. You get back what slow replies and missed calls cost your gym, plus the intake questions we would build for you.